I start with an idea
Strike Magazine
As Editor-in-Chief of Strike, a national fashion and culture publication, I led a 50+ person creative team in producing the magazine from concept to publication, shaping each issue across editorial, photography, styling, casting, creative direction and production.
Hollub Group
Today, I help shape how my family’s 72-year-old business tells its story.
As Brand & Creative Manager, I develop Hollub Group’s contemporary voice across design, construction and real estate, from finding the story behind a material or architectural detail to concepting, writing, filming and editing the finished piece.
Founded by Marvin Hollub in 1954, Hollub has grown across three generations and more than 1,000 homes without losing the idea at the center of the business: relationships last beyond the build.
The best outdoor spaces feel like they’re yours alone.
Planned months in advance to get the floors perfectly level. Nobody sees it. That’s exactly the point.
Trame Organiche Scolpito Matrix from Ajami 1971 is inspired by the caves found within mountain paths. Sometimes, a little rough around the edges is exactly the point.
Hollub Group’s Compass-affiliated real estate business extends the brand across property marketing, listing collateral, open houses and sales materials for luxury residential properties.
Rock ’N Run
After my mom was diagnosed with ovarian cancer, I co-founded Rock ’N Run with her in response to a gap we experienced firsthand: a lack of accessible education around breast and ovarian cancer risk, testing and prevention. We set out to transform fear into agency, giving our Miami community the information, resources and support to take a more active role in their health.
We also reimagined what a charity 5K could feel like. Instead of making the race the entire experience, we built a day around it, with a dance class, music, health education and partner activations designed to make advocacy feel as engaging and communal as it was purposeful.
Writing
WE-AR4
Joining WE-AR4 in its early startup years meant working across more than one lane. The New York-based responsible fashion brand rethinks the traditional design process, starting with luxury deadstock and excess materials rather than producing new ones. As Product Coordinator, I worked across product, studio and wholesale operations while also writing product copy for the brand’s e-commerce assortment.
“Like wearing a warm summer breeze, the Oversized Kaftan turns a classic men’s shirt into an airy, effortless dress.”
“Staying true to its name, The Pastry Box 20 is a witty reimagining of a sweet classic.”
Purple PR
No task too small.
Fashion Week taught me that behind every polished event is a very unpolished list of things someone has to make happen. At Purple, I supported VIP and influencer relations across fashion clients, working directly with VIPs at shows and events alongside sample trafficking, gifting, talent dressing and backstage and front-of-house production.
Selected clients included Brunello Cucinelli, Casablanca, BOSS, Mônot and Balmain Hair.
10+ NYFW shows. 20–30 stylists and editors.
Sample trafficking, talent dressing, VIP relations, backstage and front of house.
Marked
Photography · Creative direction
A photographic series shaped by my mom’s experience with ovarian cancer and my own BRCA1 diagnosis.
Survivorship comes with its own set of expectations. Once you are no longer actively sick or dying, survivor is handed to you like a prize, an identity you are supposed to wear with gratitude. The word carries assumptions of relief, triumph, even happiness. It leaves less room for what survival can actually contain: fear, grief, an altered relationship to your body, and the uncomfortable expectation that being alive should make all of it feel worth it.
My relationship to cancer exists in an unusual tense. I have a BRCA1 mutation, which led me to undergo a preventative double mastectomy before ever becoming a cancer patient, making permanent decisions about my body in response to a disease I was trying to prevent.
